Harley-Davidson Cuts Motorcycle Shipment Forecast For 2019
Harley-Davidson has cut its forecasts for motorcycle shipments in 2019 and reported weaker sales and profit in the second quarter. The American motorcycle brand now expects to ship between 2,12,000 and 2,17,000 bikes this year, down from a previous forecast of 2,17,000 to 2,22,000 motorcycles in April 2019. The latest forecast is considerably lower than its 2019 forecast given a year ago, when the Milwaukee-headquartered motorcycle brand said it expected to ship between 2,31,000 to 2,36,000 bikes in 2019. Harley-Davidson has been facing challenges in sales both in its US home market and in global markets Harley-Davidson has been plagued by higher tariffs to Europe and declining interest in its home market, the United States, with sales continuing to struggle. The only good news seems to be coming from Asia, where Harley has reported stronger sales in China and other Asian markets. However, that doesn't mean that more Harley-Davidson bikes are being lapped up by customers arou...