Ducati Global Sales Remain Flat In 2019; Over 53,000 Bikes Delivered

Ducati Motor Holding ended 2019 with 53,183 bikes delivered to customers worldwide, a marginal increase in sales from 53,004 bikes delivered to customers a year ago. According to a statement released by the Italian motorcycle brand, a major contribution to motorcycle sales in 2019 came from the Ducati Panigale, with sales totalling 8,304 units, and retains the market leadership established in 2018, and now commands a global market share of 25 per cent in the superbike category. Two new models introduced in 2019 - the Ducati Hypermotard 950, and Ducati Diavel 1260, contributed to sales of 4,472 units and 3,129 units respectively, doubling the overall volumes achieved in 2018 by previous models.

ieejg80k

One in every four superbikes sold now is a Ducati Panigale, says Ducati CEO Claudio Domenicali

The Ducati Multistrada family demonstrated a 3 per cent increase in sales, totalling 12,160 units in 2019, the best sales performance since the Multistrada made its debut sixteen years ago. In 2019, Ducati also extended the Multistrada family with two new models - the Ducati Multistrada 950 S, and a revamped Ducati Multistrada 1260 Enduro. According to the Bologna-based motorcycle manufacturer, the sales figures of 2019 have reinforced Ducati's position at the premium end of the motorcycle market.

"2019 was a tough but also rewarding year. We're working to make Ducati the world's most desired motorcycle brand," said Claudio Domenicali, CEO, Ducati Motor Holding, "and the results we're achieving, the development of the range and the market response all confirm we're on the right track. In today's global market, one in every four superbikes is now a Panigale. The technical content we've transferred from the R version and our extensive racing experience to the V4 2020 range ensure this bike remains the category benchmark. What's more, order books for the new Streetfighter V4 are bulging - more than 1,700 are already on order - and deliveries will begin in March 2020."

"We're satisfied with the results achieved in 2019", added Francesco Milicia, Global Sales VP. "Over the last twelve months a major network development plan has been implemented, with 54 new dealerships in 20 countries. This expansion plan will continue this year in order to further improve the world-wide network coverage and offer our fans a growing premium experience."

2r4e7ekg

The Ducati Multistrada 1260 Grand Tour will be launced in 2020

Ducati's home market of Italy continues to remain the brand's number one market. Bike sales in Italy totalled 9,474 units, a 3 per cent improvement on 2018 and a 20 per cent increase over the last three years. In the United States, Ducati's second most important market, Ducati deliveries totalled 7,682 motorcycles, down by just 2 per cent, despite the continuing negative trend which saw the market shrink by 7 per cent compared to 2018, Ducati said. Sales in Brazil grew by 20 per cent, and in Spain by 10 per cent, and France, with 8 per cent sales growth also posted healthy growth figures. China, with sales of 3,200 motorcycles, is now Ducati's fifth most important market, and witnessed a growth of 12 per cent over 2018. Ducati has not shared any sales numbers for the Indian market.



from CarandBike - Latest News

Comments

Post a Comment

Popular posts from this blog

Harley-Davidson Streetfighter Spotted In Flesh For The First Time

Image
Harley-Davidson unveiled a range of new motorcycles last year that included an adventure tourer, streetfighter and Custom range. This, along with the LiveWire electric motorcycle defines the new-age 21st century offerings from the manufacturer as it taps into newer markets and caters to an evolving customer base. Now, giving a glimpse of the new models out in the open, the new Harley-Davidson Streetfighter was spotted in the prototype version at what seems to be a trade show in the US, giving a good glimpse at motorcycle looks like in flesh. While board says 'Styling Prototype', the production-spec version of the Streetfighter is likely to stay identical to the model showcased here. In addition to the Streetfighter, the Pan America was also showcased at the same event. The production spec versions of both bikes could be unveiled at EICMA this year. Also Read: Harley-Davidson Livewire To Be Unveiled In India In August The Harley-Davidson Streetfighter is a completely new mot
Read more

Brixton 1200 To Rival Triumph Bonneville T120

Image
A 1200 cc modern classic with similar design lines as Triumph's iconic Bonneville series, has reportedly been cleared for production. The bike was showcased as a concept at last year's EICMA motorcycle show, and from the looks of it, this is a model developed in China with the Triumph Bonneville T120 in its sights. The Brixton brand though is part of Austria's KSR Group, which imports bikes from several Chinese manufacturers, including CF Moto. And while the new Bonneville rival will be manufactured in China, the design and engineering has been created at KSR's design centre in Krups, Austria. Also Read: Triumph Bonnville T120 First Ride Review The Brixton 1200 cc motorcycle has not been named yet, or a launch timeline announced So far, the company has not committed to a launch date yet, but says that it will eventually make it to production. And from the looks of it, that may well be sometime later this year, maybe even at the EICMA 2020 show in Milan, Italy, in
Read more

Zongshen Cyclone RX6 Based On Norton 650 Nearing Completion

Image
While there still doesn't seem to be a buyer for iconic British brand Norton Motorcycles which went into administration in January this year, the firm's 650 cc parallel-twin seems to be finding life in China. While Norton apparently sold off the engine rights of its 961 engine to China's Jinglang just before the brand went into administration, the deal for the 650 cc engine was finalized way back in 2017 with Chinese giant Zongshen. The 650 cc parallel-twin engine was due to be used in Norton's Atlas and Superlight models, but now it looks like that engine platform will make its debut in a Zongshen motorcycle, called the Cyclone R6. Also Read: How Much Is Norton Motorcycles Worth Now? One of the patent designs shows the Cyclone RX6 with full touring accessories and luggage Two prototypes fitted with the 650 cc parallel-twin engine were shown in China late last year, on the Zongshen Cyclone RX6 adventure bike and the RX6 sport tourer. Both bikes used Zongshen-made
Read more