Harley-Davidson Retail Sales Down In Second Quarter

In the second quarter of 2018, Harley-Davidson sold 3,000 fewer motorcycles worldwide than it did in the second quarter of 2017, a decline of 3.6 per cent. In all, in the April to June period of 2018, Harley-Davidson sold 78,428 motorcycles, compared to 81,388 motorcycles in the same period in 2017. Harley-Davidson's international sales however continue to grow, even though marginally, with a 0.7 per cent growth in the second quarter. In Harley-Davidson's most significant international region, Europe, the Middle East and Africa (EMEA), sales grew by 3.6 per cent.

In a news release, Harley-Davidson focussed on new products, broader access and stronger dealers. According to Harley-Davidson President and CEO Matt Levatich, the new strategy will inspire future riders who "are not even thinking about two-wheeled freedom."

"We will take bold actions that better leverage our vast capabilities and competitive firepower - excellence in product development, manufacturing, brand and our great dealer network," he said. "Our plan will redefine existing boundaries of our brand - reaching more customers through new types of products and channels."

Harley-Davidson Q2 2018 Sales:

Region Q2 2018 Sales Q2 2017 Sales Percentage Difference
US 46,490 49,668 -6.40%
Europe, Middle East, Africa (EMEA) 17.844 17,230 3.60%
Asia Pacific 7,718 8,308 -7.10%
Latin America 2,569 2,355 9.10%
Canada 3,807 3,827 -0.50%
International Total 31,938 31,720 0.70%
Worldwide Total 78,428 81,388 -3.60%

Sales however, are still slow, and this has resulted in a decrease in Harley-Davidson's bottom line. For the first six months of 2018, Harley-Davidson sold 1,29,514 motorcycles worldwide, of which 75,799 were sold in the United States. This translates to a 5.1 per cent drop in sales globally, with a 8.7 per cent drop in domestic US sales for the first six months of 2018. In the third quarter, Harley-Davidson expects to ship about 45,500 to 50,500 motorcycles, and in 2018, the company expects to ship 2,31,000 to 2,36,000 motorcycles worldwide.



from NDTV CarAndBike - Latest News

Comments

Post a Comment

Popular posts from this blog

Harley-Davidson Streetfighter Spotted In Flesh For The First Time

Image
Harley-Davidson unveiled a range of new motorcycles last year that included an adventure tourer, streetfighter and Custom range. This, along with the LiveWire electric motorcycle defines the new-age 21st century offerings from the manufacturer as it taps into newer markets and caters to an evolving customer base. Now, giving a glimpse of the new models out in the open, the new Harley-Davidson Streetfighter was spotted in the prototype version at what seems to be a trade show in the US, giving a good glimpse at motorcycle looks like in flesh. While board says 'Styling Prototype', the production-spec version of the Streetfighter is likely to stay identical to the model showcased here. In addition to the Streetfighter, the Pan America was also showcased at the same event. The production spec versions of both bikes could be unveiled at EICMA this year. Also Read: Harley-Davidson Livewire To Be Unveiled In India In August The Harley-Davidson Streetfighter is a completely new mot
Read more

Brixton 1200 To Rival Triumph Bonneville T120

Image
A 1200 cc modern classic with similar design lines as Triumph's iconic Bonneville series, has reportedly been cleared for production. The bike was showcased as a concept at last year's EICMA motorcycle show, and from the looks of it, this is a model developed in China with the Triumph Bonneville T120 in its sights. The Brixton brand though is part of Austria's KSR Group, which imports bikes from several Chinese manufacturers, including CF Moto. And while the new Bonneville rival will be manufactured in China, the design and engineering has been created at KSR's design centre in Krups, Austria. Also Read: Triumph Bonnville T120 First Ride Review The Brixton 1200 cc motorcycle has not been named yet, or a launch timeline announced So far, the company has not committed to a launch date yet, but says that it will eventually make it to production. And from the looks of it, that may well be sometime later this year, maybe even at the EICMA 2020 show in Milan, Italy, in
Read more

Zongshen Cyclone RX6 Based On Norton 650 Nearing Completion

Image
While there still doesn't seem to be a buyer for iconic British brand Norton Motorcycles which went into administration in January this year, the firm's 650 cc parallel-twin seems to be finding life in China. While Norton apparently sold off the engine rights of its 961 engine to China's Jinglang just before the brand went into administration, the deal for the 650 cc engine was finalized way back in 2017 with Chinese giant Zongshen. The 650 cc parallel-twin engine was due to be used in Norton's Atlas and Superlight models, but now it looks like that engine platform will make its debut in a Zongshen motorcycle, called the Cyclone R6. Also Read: How Much Is Norton Motorcycles Worth Now? One of the patent designs shows the Cyclone RX6 with full touring accessories and luggage Two prototypes fitted with the 650 cc parallel-twin engine were shown in China late last year, on the Zongshen Cyclone RX6 adventure bike and the RX6 sport tourer. Both bikes used Zongshen-made
Read more